Anatolia Ads

For a correct start, you must first define your target audience (demographics, interests). Then you should choose the platform that suits your business from Google Ads (for search engine traffic) or Meta (for social media engagement). It is essential that pixel and conversion settings are fully configured. With our support, we set up this entire technical infrastructure flawlessly and launch your first ad to reach the right audience for your budget.

Advertising budget is determined by cost-per-click (CPC) in your industry, your profit margin, and the aggressiveness of your competitors. Instead of huge budgets at the beginning, it's best to start with a "test budget" just enough to analyze the data. Once we see which keyword or visual brings in money, the budget is shifted to the profitable area. We build this strategy together with you.

To control your campaign, you just need to know how to read basic metrics (Click-Through Rate - CTR, Cost Per Acquisition - CPA). We build a simplified reporting screen just for you in the ad manager panel. This way, you can see your ad performance without depending on an agency, and increase or decrease the budget yourself with a single click if needed.

The biggest causes of budget waste are; using "Broad Match" keywords, irrelevant age/location targeting, and "automatic network expansion" options left open by default by ad platforms. While setting up your campaign, we turn off all these "hidden" money-draining traps and create negative keyword lists to ensure your budget is spent only on real buyers.

ROI tracking is done with tracking codes (Meta Pixel, Google Tag) added to your website. A customer filling out a form or making a purchase on your site is labeled as a "conversion". By setting these up from the start, we ensure that when you log into your panel, you see clear numbers like "Spent $100, Earned $500".