Generating Ad Creatives with AI: Ways to Eliminate Design Costs
One of the biggest obstacles faced by small and medium-sized enterprises in their digital marketing processes is high-quality content and visual production. When you want to launch an impressive advertising campaign, you usually need a professional photographer, a well-lit studio, or expensive graphic designers. Today, however, artificial intelligence (AI) is breaking these taboos and reducing design costs to almost zero.
Traditional Method vs. AI
Let's say you have a coffee brand and you are going to launch a new advertising campaign. In the traditional method, taking a photo of the product, setting the background, and writing advertising texts on it can take days and requires a serious budget. Moreover, if you are not satisfied with the result, you have to repeat the process.
With artificial intelligence tools, you just upload a simple phone photo of your coffee package to the system. Then you give the system a command (prompt) like "A coffee package sitting on a wooden table by the sea on a sunny summer morning". Within seconds, you get high-resolution and striking visuals as if a professional set was established.
Which Tools Make Your Job Easier?
- Midjourney & DALL-E: When you write the concept of your dreams as text, it produces completely unique images without copyright issues. You can create dozens of different variations for A/B testing in seconds.
- Photoroom & Similar Tools: It allows you to delete the background of your products with a single click and place them in a studio environment or different living spaces.
How to Start Generating Your Own Visuals?
You do not need to know coding or complex design programs to use artificial intelligence. All you need is to know how to write the right commands (prompts). If you want to speed up your company's visual production processes, get rid of ordinary visuals on stock photo sites and reduce your costs, our "AI Photography and Video Creation Practice Training" is just for you.
In this training, we teach you step by step how to produce professional agency-quality materials unique to your brand on your own. Attract more attention with less cost!